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Post by Guest Tue Aug 14, 2012 4:26 pm

elyn wrote:Jlccaz, I interpreted that differently. They count each well as producing 181,000 liters of water (1,000 liters per day for six months, not counting the water produced after that). Therefore, for every 181,000 liters of water they sell, they are pledged to fund one well. So if they sell more water than that in a year, they will build more wells.

I do remember reading recently on the PW blog that they want to fund 500 wells by 2015, which is far more than $8,000 per year (and I don't know why they would publicly make a plan like that unless they were planning on following through).


I was getting ready to post this same info Elyn. It is obvious they are doing more as they sell more and become more established. The 500 wells by 2015 is indicative of that. I don't see any reference to $8,000 in the new PW blog clarification.

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Post by emusha Tue Aug 14, 2012 4:39 pm

PW's latest blog:

Sometimes I am asked about the difference between People Water and other charitable organizations. People Water is not a charity nor is it a non-profit organization. We are a for-profit, cause-based business that is committed to alleviating the global water crisis. We subscribe to the concept of a double bottom line, which is the notion that beyond a company’s financial performance we should support businesses that create positive social outcomes.
At People Water, we measure success in two ways. First, as with any good business, we look to increase sales, improve margins, and generate a return for our shareholders. Second, we also measure our success based on the amount of clean water we make available. These two goals are inextricably connected. If we are successful with our first goal, we will be successful with the second. At People Water, we call this phenomenon “sustainability.” We are sincere in our desire to make a difference, and for this reason the first thing you see when you visit our office is the phrase - We are not asking you to change anything except the world. Also, while we could support a number of worthy causes, we have chosen clean water because it is a basic human need.
Rather than focusing on the amount of money we contribute to our cause, we measure our success based on how much clean water we actually make available. After all, to a person in need, it’s all about the water. An average well delivers approximately 1,000 liters of clean water a day. Based on this estimate, we meet our Drop 4 Drop commitment for that particular well after 6 months. We then look to either drill a new well, repair a well, or establish a purification system at another location. Thus, our Drop 4 Drop initiative is concerned with developing (or restoring) new sources of clean water. After a source has produced water that meets our Drop 4 Drop commitment, we proactively look for a new project. We do not count a well’s residual water output in determining whether we meet our Drop 4 Drop commitment.
I would also like to point out that we are proactive. We try to build a well prior to selling the water that will be associated with that well. I hope this shows that our social cause is just as important as our bottom line.
We are in awe of the progress made by nonprofit organization such as Generosity Water. We wholeheartedly encourage you to support their efforts. Please visit our charity partners and donate directly to them. As for our efforts at People Water, we look forward to creating the best company possible. For, as I explained above, if we build a great company, we will make a difference in the lives of thousands.

Matthew Wride
Chief Operating Officer
People Water, Inc.

great post by the COO -- I think he touches on the issues I raised...

I like that they clarified this: After a source has produced water that meets our Drop 4 Drop commitment, we proactively look for a new project.

I think their vision is commendable but not really sure if I 100% buy the implementation. I think it's awesome their targeting water as opposed to stuff that could flood a market but maybe cos he's the "operating" officer and is focused solely on operations -- I find his explanation lacking in depth when contemplating the issue of global clean water. He doesn't really talk about how their business model is "double bottom line" and that in itself through it's operations and implementations in changing the world... or the actual issues in the communities they work in is affecting change. I guess I am skeptical about how they measure their social impact if it's really by just "clean water made available" it's much more and systemic than that. I also am very skeptical about the amount of PR and $$ went into the actual trips to these wells...
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Post by dw_a_mom Tue Aug 14, 2012 5:16 pm

elyn wrote:Jlccaz, I interpreted that differently. They count each well as producing 181,000 liters of water (1,000 liters per day for six months, not counting the water produced after that). Therefore, for every 181,000 liters of water they sell, they are pledged to fund one well. So if they sell more water than that in a year, they will build more wells.

I do remember reading recently on the PW blog that they want to fund 500 wells by 2015, which is far more than $8,000 per year (and I don't know why they would publicly make a plan like that unless they were planning on following through).


I don't have time to dig into the math myself today, but I think your approach here is the right one. I did not read anything that would make me back into only two wells and only $8,000 a year. It looks to me like they are using 6 months worth of expected output to calculate the drop for drop, which means if they sell more water, they will commit to more wells or other clean water projects. The wording isn't super clear, so I may go back and re-read it later, but I think that is what they intended to convey.

I do think its a shame that they won't put up the cents translation because I think they could, and while I understand what they are saying about being focused on the actual clean water, it makes one worry that they feel the number would be less than satisfactory to the critics. And maybe the real point is that people who don't like cause marketing will never like cause marketing, so there isn't really a winning formula no matter what they disclose.



Just give me something that looks like a real love story to help me escape into my own version of fantasy for a while. And maybe against the odds one of those stories will actually survive real life. Nothing wrong with a little hope, right?
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Post by jojo47 Tue Aug 14, 2012 5:42 pm

dw_a_mom wrote:
elyn wrote:Jlccaz, I interpreted that differently. They count each well as producing 181,000 liters of water (1,000 liters per day for six months, not counting the water produced after that). Therefore, for every 181,000 liters of water they sell, they are pledged to fund one well. So if they sell more water than that in a year, they will build more wells.

I do remember reading recently on the PW blog that they want to fund 500 wells by 2015, which is far more than $8,000 per year (and I don't know why they would publicly make a plan like that unless they were planning on following through).


I don't have time to dig into the math myself today, but I think your approach here is the right one. I did not read anything that would make me back into only two wells and only $8,000 a year. It looks to me like they are using 6 months worth of expected output to calculate the drop for drop, which means if they sell more water, they will commit to more wells or other clean water projects. The wording isn't super clear, so I may go back and re-read it later, but I think that is what they intended to convey.

I do think its a shame that they won't put up the cents translation because I think they could, and while I understand what they are saying about being focused on the actual clean water, it makes one worry that they feel the number would be less than satisfactory to the critics. And maybe the real point is that people who don't like cause marketing will never like cause marketing, so there isn't really a winning formula no matter what they disclose.


For me, as soon as an organization doesn't/won't do this, I interpret as purposefully being vague. This only leads to speculation and assumptions and I don't care for that. If what an organization is doing is worthwhile, just give me the numbers.
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Post by Guest Tue Aug 14, 2012 5:43 pm

They do put up numbers but people will still read them the way they want to.

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Post by dw_a_mom Tue Aug 14, 2012 6:22 pm

Everyone's got an angle, and at least I find PW's to be a positive one. This is what I tons of people locally drinking, and it's similarly pricey:

http://www.bottledwaterstore.com/smartwater.htm


Just give me something that looks like a real love story to help me escape into my own version of fantasy for a while. And maybe against the odds one of those stories will actually survive real life. Nothing wrong with a little hope, right?
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Post by Kashathediva Tue Aug 14, 2012 6:28 pm

IDK--if I want bottled water (and it's generally to carry on a walk/hike or in the car) I buy whatever is on special at the CVS or Shoprite and runs about 3 bucks a case or less if on special. Just me, but I have a lot better things to spend my $ on and still left over to give to a charity.



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Post by tigertiz Tue Aug 14, 2012 6:37 pm

Kasha, I am so very sorry for your family's enormous loss.
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Post by dw_a_mom Tue Aug 14, 2012 6:43 pm

Kashathediva wrote:
A charity was started as a memorial for my nephew who passed away on August 5, 2012 (yes, 8 days ago) and already my brother-in-law has been able to raise 10,000 dollars that will go toward an annual scholarship in my nephew's name for a needy high school senior with aspirations of college.

I am so sorry for your loss. Really tragic.



Last edited by dw_a_mom on Tue Aug 14, 2012 6:49 pm; edited 1 time in total


Just give me something that looks like a real love story to help me escape into my own version of fantasy for a while. And maybe against the odds one of those stories will actually survive real life. Nothing wrong with a little hope, right?
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Post by dw_a_mom Tue Aug 14, 2012 6:49 pm

Chacharo wrote:
jlccaz wrote:An update -- per Generosity Water website so far People Water has donated $8000. That was presumably the April 2012 donation that Cody and PW itself discussed. https://mygenerositywater.dntly.com/peoplewater

True enough, it is not "nothing' and it is meaningful to people who get the well water.

But the premise of this company remains cynical to me at its core. They are launching Monte Holm "compound recruiting" ("join the movement", be an "ambassador", by buying and distributing People Water?? Ugh.)

There are many good hearted tweets from fans/members of the public a day asking how to sign up to volunteer, help the cause, "join" the movement, etc. All represent "foot soldiers" who could be meaningfully enlisted to help clean water causes directly and much more powerfully than pooling pennies to get to $8000 for one or two wells.

And they definitely spent more on that trip, with the film crew, than $8000. Though one must concede that such publicity does publicize the plight and a solution -- building and repairing sustainable water sources.

Wow, I followed your link and I get more confused. "Donate to People Water?" Interesting. And what is up with the $50,000 goal? It looks like they donated $8,008. giggling

I do think they are intentionally misleading in their marketing. :greenman:

Actually, its confusing. That looks like their direct donation page, ie for people who want to donate cash, not their linked (drop for drop) page.

I love their marketing stuff, its all brilliant , but their terminology and ability to explain themselves on basic dollars and cents is really lacking. Maybe I should fly over and help them out ;)


Just give me something that looks like a real love story to help me escape into my own version of fantasy for a while. And maybe against the odds one of those stories will actually survive real life. Nothing wrong with a little hope, right?
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Post by Chacharo Tue Aug 14, 2012 6:50 pm

elyn wrote:
Daliana wrote:Where is anybody getting $8000 a year based on a donation of $8000 by PW in April 2012?

That's one charity and one donation...I don't see anything about $8000 a year.

I'm confused about that too. If this is the link people are referencing, that looks like info on a single fundraiser, not a list of everything PW has donated. It appears that at one point, PW was conducting a fundraiser where it was asking people to donate directly to Generosity, and this was the page where one would go to do that, and that amount was the amount raised through that fundraiser. It says nothing about what PW donates annually from their sales.

After I perused that link, I thought it was put in place to show how much PW had donated to Generosity Water. I don't think it was ever a link to actually donate via the PW link to Generosity. Does that make sense? They gave a one-time (so far) $8,000 donation and that is the way Generosity Water is showing their donation on their website. I think someone made a mistake and put in the extra $8.

I think the blog post by the COO was intentionally vague. I think he's doing damage control from their new-found popularity and confusion where they have been called a "charity" in various articles, etc. This is the first time I've read where they suggested that people could donate directly to a water charity rather than just "buy People Water."

I don't think comparing the cost of PW to Smart Water really works - Smart Water has electrolytes added for whatever reason - something like Vitamin Water which has made some people very rich (fiddy cents anyone?). I believe I have read somewhere that PW is natural spring water - which brings to mind the question for me of where is it harvested from? I don't really trust bottled water I guess.

I hope that cause marketing is not the wave of the future. Bonafide charities are having a hard enough time since the economy tanked and they don't need the competition right now from for-profit businesses using charity as PR.

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Post by Kashathediva Tue Aug 14, 2012 6:51 pm

TY everyone. ❤ This has been a tragic loss to our family on the heels of an extremely stressful year.



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