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Is Isagenix a Pyramid Scheme? A Deep Dive Into the Isagenix MLM

What is Isagenix?

The Isagenix MLM was founded in 2002 by John Anderson and Jim and Cathy Coover. It is a multi-level marketing company with a focus on wellness, which (to Isagenix) comes in the form of dietary supplements, shakes, ‘elixirs’ and more.

Isagenix claim that their products ‘support the body’s natural detoxification process,’ despite there being no evidence that detox supplements actually work.

Isagenix Controversies

For a relatively new company, Isagenix has been embroiled in its fair share of controversies.

In 2010, the Environmental Research Center filed 3 complaints against Isagenix for violating California’s Proposition 65, which requires companies to put warning labels on their products when the products contain certain chemicals.

These chemicals include those known to cause cancer, birth defects, or other reproductive harm. At the time of the complaint, Isagenix had a tonne of products which ‘naturally’ contained lead.

Isagenix claimed that they shouldn’t have to disclose the presence of lead in their products, and so this resulted in a lawsuit, which was settled privately in 2013.

Isagenix has also come under fire for their products being way more expensive than similar ones on the market, as well as allegations that Isagenix is promoting a toxic diet culture due to their products being extremely low in calories.

How do you make money as an Isagenix Associate?

I took a look at the Isagenix compensation plan to see how Isagenix Associates are making money. As with most MLM compensation plans, it was long (12 pages) and pretty difficult to understand.

In fact, Isagenix acknowledge this themselves on page 8, when they say ‘If this seems overwhelming right now, that’s completely OK! We don’t expect you to become an expert overnight. That’s why we provide additional tools at IsagenixBusiness.com and further in-depth training at events!’

This is just a nice way of saying that Isagenix are well aware of how confusing their compensation plan is and they don’t expect you to understand it before you sign up.

Two defining characteristics of product-based pyramid schemes are the focus on endlessly recruiting others into the business, as well as the distributor actually being the main customer.

So, let’s take a look at the numbers.

In doing my research for this post, I discovered that Isagenix do not let you view sign-up costs unless you give them your contact information, which was a BIG red flag.

However, thanks to other Isagenix reviews, I found that to start with, you must pay a $29 registration fee. You must then purchase one of their ‘Product Introduction Packs,’ which cost anywhere from $148 to a whopping $1098! That’s not all though.

You must also sell $150 worth of product every month to remain ‘active’ and receive your commissions. If you don’t manage to reach this number by selling products, you can buy products yourself to make up this number.

I also found something odd that suggests the $29 registration fee involves a monthly autoship of something but I couldn’t figure out what?!

Of all the MLM companies that I have analysed on this blog, Isagenix is the one that most closely resembles a pyramid scheme (albeit with products).

Not only is there a huge focus on recruitment (as with most MLMs), but due to the very nature of the compensation plan, the biggest customers of Isagenix products ARE ISAGENIX ASSOCIATES THEMSELVES.

While all MLM companies encourage their distributors to ‘live the product’ and hit their monthly targets by making purchases, Isagenix is the only company I have seen that gives out specific bonuses for getting current Isagenix members to buy products.

If that doesn’t say it all, I don’t know what does.

Even if you don’t care too much about whether Isagenix is a pyramid scheme or not, you still stand little to no chance of making money with Isagenix, and so I definitely do not recommend becoming an Isagenix Associate.

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