Bachelor Australia Season 6 - Nick Cummins - SM Media - *Sleuthing Spoilers*

Enough wrote:Don't know where to post this. Ch 10 is doing Dancing with the Stars next year. They already mentioned ex Bachelors and Bachelorettes could be contestants. Not sure I am interested to watch them milking their 20s of fame

Advertisers wanted! Network Ten pushes Bachelor stars Osher Günsberg and Nick Cummins in its latest trade campaign

Network Ten is deploying its most recognisable talent to front a new trade campaign to attract potential advertisers.

The Bachelor host Osher Günsberg and suitor Nick 'The Honey Badger' Cummins are among some of the network's big names who have starring roles in the 45-second clip that was released earlier this month.

In the video, the network announces its 'top ten reasons to buy' following the CBS takeover in August 2017.

The tongue-in-cheek advertisement highlights Osher and Nick's impressive hair as a reason to purchase advertising space.

Another (more serious) reason to buy is the multitude of programs being produced by the network set to air later this year.

Some of the shows returning to screens include The Bachelor, The Bachelorette and Australian Survivor: Champions vs. Contenders.

Pointless, Russell Coight's All Aussie Adventures, Street Smart and Blind Date will also be debuting in the second half of 2018.

The campaign highlights how Channel Ten's biggest shows get the under 40's talking on all social media platforms.

The network's shows, including MasterChef Australia, are also consistently number one in the 25-54 demographic.

In another humourous selling point, the advert suggests Australian Survivor host Jonathan LaPaglia's muscular arms are two more reasons to buy.

Brad Garbutt, head of marketing and social media at Ten, told Mumbrella: 'We want to get behind this schedule, and the brands supporting the shows, in a big way.'

'With this campaign, there is a particular focus on digital out-of-home channels where we have maximised the flexibility of the formats in their high-impact environments to promote programs being broadcast that evening.

'Being able to reach potential viewers in the key 3pm-7pm time slot with highly targeted media is critical to our success.'