Bachelor Australia - Season 5 - Matty Johnson - Media Social Media - NO Discussion - *Sleuthing Spoilers*

AllAboutLove wrote:Here's the complete article. 

FTR, Hillary Innes is senior Executive Producer for Channel Ten (think Robert Mills for ABC). She was brought on board in 2015 for Sam Frost's season and to establish the BetteAU seasons. Since then, Innes always gives some comment for each season and the lead. From following the comments she has made for past seasons, I usually take what she says with a grain of salt.

Ten Network is holding firm. The Bachelor, which returns on Wednesday at 7.30pm for its fifth series, will not be doubling its episode run to match a Married At First Sight marathon. And Matty J won’t be demanding his dates clamber up a warped wall before he hands them a rose.

Despite dramatic changes in the TV landscape, Ten is hoping audience desire for something new has been sated by the extraordinary success of Nine’s entertainment-sport behemoth hybrid Australian Ninja Warrior.

So will the romance reality program’s sponsors, which Ten will announce today as Wrigley’s Extra chewing gum, Underworks underwear brand, REST Industry Super, Hyundai and Harvey Norman.

This year in the romance genre Married At First Sight proved a big hit for Nine. Seven’s Seven Year Switch premiered to its lowest ratings ever, while Nine punted The Last Resort from prime time after it flopped.

Hilary Innes, executive producer of The Bachelor and The Bachelorette, has very firm views about what works in the genre and what doesn’t.

“People do want a good mix of romance, drama and comedy and classic rom-com. Just like feature films or great pieces of literature. I am thinking Sleepless in Seattle, anything with Meg Ryan, such as When Harry Met Sally,” Innes tells The Australian.

It is the same message she ­delivers to her production team at Warner Bros. “It is a great place to look at what works about these films that you engage with, the fairytale of being transported to the drama and the comedy. We definitely want a laugh.”

Earlier this year Ten was shocked when its mid-ranking ­reality show, The Biggest Loser, which performed a solid but not spectacular job for the network at the start of the year, tanked after a massive costly revamp. Ms Innes has firm views on what works and what doesn’t.

“We can all get on the bandwagon a bit too much and think you can stretch the genre. Australians like to stay with tried and true,” she says. “Some of the ­others, maybe they didn’t have as much of the romance, which is huge in The Bachelor and The Bachelorette. We have built the ­romance hugely in these series and it’s wonderful.”

Step forward Matty J (Matthew Johnson) the 30-year-old non-threateningly handsome hunk who was dumped in the final episode of The Bachelorette last year when Georgia told him she had fallen in love, but “not with you”.

He’s such a wonderful romantic hero ... all things to all people. He is such a charmer. We played to that. He is such a romantic hero,” Innes says, adding he has “great conversation and a lot of strings to his bow”.

When Johnson was rejected in the grand finale last year, there was an instant backlash on social media.

“There is a lot to be said for bringing people through from previous series because there’s a backstory and you can see people’s engagement with them.”

If more than 900,000 people tune in to watch on Wednesday, Ten will be thrilled. Each season of the program has increased its debut ratings, but it is the demographics the program brings that provides the real value.

“It is a very well-targeted program,” says David Castran, chief executive of Audience Development Australia and who was a consultant for Ten in 2012. “So the key for advertisers is to minimise wastage and this is very well targeted to women in the 18 to 49 demo that Ten has.

“I see an opportunity to improve the quality of the billboards and boost the integration beyond ‘this program is brought to you by’. These generic billboards don’t give you the maximum as a sponsor. Britain does this very well and therefore the recall the client is going to get is boosted.”

Ten is not boosting the number of episodes in either program. There will be 16 episodes of The Bachelor and 12 episodes of The Bachelorette. Expect more of a focus on relationships between the bachelor and his dates, a modification requested by the audience.

“We see the emotional connection that fans already have with Matty J as an important ingredient for success, so there are clear signs of strength that should give brands increased confidence in being involved with the show,” says Sian Thomas, head of brand and content partnerships at media agency Initiative.

Innes promises to keep audiences surprised. “Rather than always ending and concluding where we have in the past, there are a few more open doors with the series that will keep people wanting more,’’ she says.

More does not include going as far as Love Island, which in Britain has transfixed the TV industry, not the mention the viewing public of two million. A reviewer in The Independent described the dating program: “Assorted young men and women so ripped and cosmetically enhanced that their bodies somehow look constantly angry, sit around in the walled garden of a villa and ogle/talk about each other. Will Darren tell Dave that he heard Jade erotically ­applied suncream to Jason on the decking? I don’t know, but I will sink into a blissful sofa coma as we find out regardless.”

A smash hit on digital channel ITV2, the big difference with Love Island is that nobody is coy about the sex. Ms Innes points out a tonal difference. “We are possibly a bit more conservative as an audience. I don’t think Australian audiences have taken to trashy celebrity formats as the UK’s Love Island.”

While The Bachelor is steady as she goes, The Bachelorette, now filming at the estate in northwestern Sydney, is set for a radical shake-up. That is due to the casting of Sophie Monk, a sharp break from the tradition of casting a new bachelor or bachelorette from the ranks of unsuccessful previous contestants. And Monk differs from previous bachelorettes in two important ways. First, she has been a celebrity since her group Bardot won Popstars back in 2000. And second, she is 37.

“She came to us and said ‘I can’t find love, the wrong men come to me all the time. I tried all the dating apps and find that they are tracking the wrong guys’ — It’s a story of women her age,” Ms Innes says.

Opposite Monk, the producers chose men in their 20s to 40s. “She is older. I just think the reality of life is that everyone doesn’t find someone in their mid or late-20s. It is a valid story about dating and life and finding your forever person. It actually makes for a very interesting series and we have guys who are starting out and guys who are more established.”

Ms Thomas predicts The Bachelorette will surge in popularity. “We believe Sophie’s celebrity factor will resonate with current fans and incentivise new audiences for Bachelorette, giving the show a big leg-up this year.”

At the end of the day, Ms Innes has one golden rule. “I am really happy that we make a program that plays more to the positives. There are so many negatives around that that is a really lovely aspect. I don’t want nasty TV and I don’t think viewers do either.”

http://www.theaustralian.com.au/business/media/sophies-choice-hits-bachelorette-demographics/news-story/d6b689cbe03c8fdbed15414085f98262

Sundy wrote:

Sundy wrote:I think this must be Flos date. Courtesy of Foxtel guide

Sundy wrote:
Source Foxtel

SugarAndSpice wrote:

Source: Foxtel Guide
https://www.foxtel.com.au/tv-guide/The-Bachelor-Australia/88261780

Matty Arrived back in Sydney Post Media Tour on Saturday, July 29th
http://www.dailymail.co.uk/tvshowbiz/article-4741690/Matty-J-airport-rumoured-snow-trip-Laura.html

Matty Seen Around Sydney on Sunday, July 30th
http://www.dailymail.co.uk/tvshowbiz/article-4745474/The-Bachelor-s-Matty-J-hits-gym-hangs-women.html
http://www.dailymail.co.uk/tvshowbiz/article-4748360/The-Bachelor-Matthew-Matty-J-Johnson-coos-baby.html

LeapofFaith wrote:
BTW -a throw back -do you remember this article from April!! So i just re read it and IMO it is spot on calling Elise the dark horse back then.. seriously i am starting to wonder..maybe i should place a bet on Elise....never betted before but i think she could be a safe bet JMO

http://wstale.com/celebrities/bachelors-matty-j-falling-hard-elise-stacy/

Bobette wrote:


Source

SugarAndSpice wrote:New sportsbet odds

Source: Sportsbet

Here are the maximum bets you can place, and I have calculated the potential loss to sportsbet if that contestant were to win based on maxbet and current odds.. Pretty clear who sportsbet think is F1 IMO

Laura max bet $50 (max loss for sportsbet = $25)
Lisa max bet $25 (max loss for sportsbet = $100)
Elise max bet $25 (max loss for sportsbet = $250)

lrose wrote:Found this article quite interesting..  
http://www.cosmopolitan.com.au/bachelor/the-bachelor-australia-2017-laura-byrne-first-kiss-interview-23483

Zaynab wrote:

mercieme wrote:@Zaynab....thanks so much for posting that interview.

A few things that popped to me:
1. Matty said he was excited to watch Episode 6 last night (wonder why because it couldn't be about the CP party drama TBC IMO) and that he would be watching with his sister and BIL
2. He basically said there were other SDs yet to be had when pushed that everyone was saying that Laura is the F1, repeated that she looks like Kate Middleton and does not look like GL
3. He described his F1 as perfect, we did get that VO in the season promo when he said "you are perfect", thinking this would be at the FRC that he says this but we should keep an eye out if he says the word "perfect" to any of the girls on their SDs
4. Defended that he couldn't' be all carefree like he was on GL's season to the fact that the season is coming across scripted and that he feels like there's been both elements of playfulness and seriousness to his personalities so far
5. He is going to get another tattoo of a falcon bird on his left shoulder and that would be the last (said something that his mum wouldn't be ok with more that that)...wonder what significance that is. Confirmed the tattoos on his ankles that AAL found so yay to that
6. Repeated that his dealbreaker is someone not wanting kids no matter how much he likes them
7. Elora's name came up and he said she was someone he had strong connections with
8. Someone wanted him to end up with Lisa but he said oh Lisa, or something to that effect
9. Spoke about being aware of the drama in the house and using the GDs to suss out the true personalities of the girls, he's said this before
10. He didn't give up the name he uses for his F1 girl but said he is
11. He works Monday to Friday at his marketing job doing content development, said his co workers are not even phased by him being on TV and life is normal at work....so for sure SHVs must be taking place on the weeekend, he said this already but this is just another confirmation IMO
12. Acknowledged that he has IMG management but that he is not awed by celebrity status because he still has his weekly job

Anyone else, please feel free to add what jumped out at you for sluething purpose of course