Sean & Catherine Lowe - Bachelor 17 - Discussion

glazedover wrote:Hmmm. I spent a little time on the Scarlet and Gold site today, looking at Catherine's line and some other items. The "look" carried over into the other items so I "investigated" (meaning I actually read the story of Catherine's involvement carefully and then went back to look at the blurbs for her individual cards, etc.). I was surprised to find that Catherine did not do any of the graphics for her line, but collaborated with S&G's designers who did all the art work. I guess she supplied the wording, maybe, and/or set the tone, maybe. It says she is the creative director for the line, which may be an accurate description, but I was disappointed to see that the actual design work is not hers. And now I wonder exactly what she did contribute and whether or not they are mostly just using her name and story to promote a product line (which would be clever of them and fine by me as a business decision).

Catherine’s career path has had stops in advertising, marketing and graphic design. Her passion and experience in the creative fields have given her the motivation to serve as the creative director of this line. C. Lowe by Scarlet & Gold will feature a variety of print products which include placemats, wall art and Lowe Notes. Catherine is transforming the way people communicate their feelings for each other through the hand-written notes. The inspiration for her Lowe Notes comes from her love story with Sean Lowe. During their time on ABC’s The Bachelor, they passed playful, flirtatious notes back and forth to each other. The Lowe Notes will feature a colorful array of messages that reflect her personality and her love story. Scarlet & Gold’s talented team of designers collaborated with Catherine and used her inspiration to bring her concepts to life. Catherine is truly a creative genius and has brought such a fresh perspective to our team.

umngirl wrote:Description of Catherine's role directly from S&G'w website. Looks like her ideas/concepts and the Lowe Notes read like her wording for sure, while the graphics were done by the S&G team so it was a collaboration.

Catherine’s career path has had stops in advertising, marketing and graphic design. Her passion and experience in the creative fields have given her the motivation to serve as the creative director of this line. C. Lowe by Scarlet & Gold will feature a variety of print products which include placemats, wall art and Lowe Notes. Catherine is transforming the way people communicate their feelings for each other through the hand-written notes. The inspiration for her Lowe Notes comes from her love story with Sean Lowe. During their time on ABC’s The Bachelor, they passed playful, flirtatious notes back and forth to each other. The Lowe Notes will feature a colorful array of messages that reflect her personality and her love story. Scarlet & Gold’s talented team of designers collaborated with Catherine and used her inspiration to bring her concepts to life. Catherine is truly a creative genius and has brought such a fresh perspective to our team.

Oh and Sean has tweeted/IGed about the line/launch party several times.

glazedover wrote:
Yes, that is almost exactly what I said in my post. We don't really know how much hands on input she had now that we know as a fact that she did not do the design work. What we know is that her story inspired the line. It may look like the wording is hers but we don't know that. The concept/ideas come from her note passing which was highlighted by the show, so the genesis of that does come from her. I am just not interested in the "hype."

I am puzzled....what do Sean's tweets about the launch party have to do with this?

california90 wrote:I work at an advertising agency as a designer. The role "Creative Director" really means "concept" - most of the time they don't execute the concept (aka design slaves like me take your concepts and bring it life). Although there are def. creative directors out there who can design and do design and same goes with designers - they can also concept as well as execute.

FLChica wrote:

glazedover wrote:
Yes, that is almost exactly what I said in my post. We don't really know how much hands on input she had now that we know as a fact that she did not do the design work. What we know is that her story inspired the line. It may look like the wording is hers but we don't know that. The concept/ideas come from her note passing which was highlighted by the show, so the genesis of that does come from her. I am just not interested in the "hype."

I am puzzled....what do Sean's tweets about the launch party have to do with this?

Your post was nearly verbatim what is on the S&G website.  It states (twice) the items are "a reflection of her personality", that the designers "used her inspiration", etc.  My point was/is that Cat is touted as being a talented graphic artist, yet she didn't design the items.  The website states quite clearly who prepared the artwork for the little gift/notecards; three different designers that were already a part of S&G.

I did notice two of the place mat designs are nearly identical to that of a phone case design with the addition of the words "grown messy".  I guess that's a take off on Cat's "grown sexy" wedding theme.  No need to reinvent the wheel.  

I don't follow Sean on twitter, so I was curious if he would be promoting the items as well.  He does this for multiple items he endorses, so I was pretty sure he would add this to his tweeting.  Home ownership is expensive and it's good to have multiple income streams.

vivi2 wrote:Just add more to the comments above. After Sean's season, fans wanted to see the famous "notes" that Cat gave to him besides the "kiss" or "beef" ..IMO, S&G asked her to join them, not only because she's talented, but also for her play on words, for the "Notes" and her playfulness. They didn't just want another designer ( they have enough already)  they wanted HER for HER. Personally, I don't remember the "designs" on her collections if not for the "words". Yesterday someone tweeted her "If I saw you..a fast hand", she didn't say  "when I see a white card w/black ink in the middle, I'd be waving.."

PS. S&G is such a small company, I'm sure they can't afford to pay for the tweets but only free gifts and get a thank you in return.