Jane Paik - Bachelor 26 - Discussion - *Sleuthing Spoilers*

Jane Olivia Paik
Social Media Director


Los Angeles, California, United States  Contact info

COUSINS MAINE LOBSTER LLC

Loyola Marymount University
500+ connections

About
A passionate, resourceful, and experienced Social Media Director with a demonstrated experience working in the entertainment + food industries. Jane is the Social Media Director for the successful nationwide franchise Cousins Maine Lobster, which garnered national fame after their appearance on ABC's Shark Tank. They partnered with Shark and real estate mogul Barbara Corcoran and now operate over 35 trucks and 9 restaurants across the US.
Activity

Experience
COUSINS MAINE LOBSTER LLC
Company NameCOUSINS MAINE LOBSTER LLC
Total Duration1 yr 8 mos
TitleSocial Media Director
Full-time
Dates EmployedAug 2020 – Present
Employment Duration1 yr 2 mos
LocationLos Angeles, California, United States
• Social Media Director for the successful nationwide franchise currently grossing over $40 million a year in sales
• Work closely with partner and Shark Barbara Corcoran’s team to manage social media calendars and create engaging content for both brands
• Increased the social media following of the corporate Instagram and Facebook by roughly by 35% in her first year- Instagram from 86k to 130k with an increase of 44k followers, and Facebook from 55k to 93k with an increase of 38k followers
• Handles and facilitates PR collaborations with major TV networks, celebrities, and influencers, including ABC, Shark Tank and Food Network; leads all social media strategy for co-founder Sabin Lomac's show "Grill of Victory" on Food Network
• Developed an internal training system and corporate standard for all new and existing franchisees; head of all social media trainings for the franchise system-wide
• Advises and trains on Facebook ads and marketing; specifically worked with the Orange County and Miami locations in her first year in 2020 which resulted in an increase in monthly sales from approximately $50k to $150k
• Oversees all franchisee Facebook business pages under the corporate CML brand to ensure they are up to company standard; works closely with specific locations when there is room for growth and improvement and provides ongoing support
• Handles all community management of corporate Instagram, Facebook and Twitter


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Lived abroad in Bonn, Germany studying European Studies as well as the German language. Traveled extensively across Europe to countries including Germany, France, Belgium, Amsterdam, Spain, the United Kingdom, Greece, Netherlands, Luxembourg and The Czech Republic.